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Thursday, January 29, 2009

Publishing Success in Trying Times

As the first month of this new year draws to a close, we are slammed nearly every day with dire economic news. For us in the publishing industry, it's even more terrifying--in addition to the overall economic woes, we face the collapse of the publishing industry and the decline of print book readers. It would be easy to just give up at this point, but as with virtually anything, there is a bright side. Even during the Great Depression, there was still economic activity, and more importantly, people still bought and read print material. For publishers like Aquarius Press, this is a time to forge ahead, while our competitors are afraid to make a move.

"There are more of us than there are of them." These words, spoken by my friend and fellow author Sylvia McClain, is very inspiring and true. She was referring to the traditional book reading public. This current generation was raised on books, before the new digital technologies burst on the scene. In other words, there are still countless numbers of people who like to hold books in their hands. As a publisher, Aquarius Press is ready and able to meet both print demand as well as digital demand for the new age, but it's nice to know there are others out there who still prefer to flip the pages of a book on a rainy afternoon.